Targeting beyond the cookie

We incorporate a number of targeting methodologies
to optimize each mobile campaign.

Algorithmic Optimization

Machine Learning optimization is a combination of math and science. We have made significant investment into developing the best algorithms in mobile Ad Tech. Our team of Machine Learning Data Scientists are successfully able to sift through the terabytes of data to produce the post click attribution required on each campaign.

Location Based Targeting

We believe that by identifying users location, past and present, we are able to understand intent of the user.

Social Behavioural Targeting

In targeting beyond the cookie, we create social user profiles based on their interactions within native mobile applications.

Analytics

What is EngageFront?

Engagefront is our proprietary Real Time Reporting Dashboard that enables you to analyze your campaign through a number of different lenses. With a focus on post click interactions, we will work with you to customize the dashboard and showcase the interactions important to you.

 

Always Live

If your campaign isn't finished, your analytics shouldn't finish. EngageFront is always live for you to see your ROI on every action within your ad unit

Since EngageFront is always live, it allows you to make changes based on current performance depending on your brands needs. Just another step toward your campaigns custom optimization.

Campaign Summary

Interactive snapshot on your campaign's overall performance.

Geo Analysis

Find out where your campaign has the most impact.

Post-Click Attribution

We work with you to customize your campaigns ROI.

Single Page Post Campaign Report

A single page report that has everything you need to know about your campaigns performance.

What is Rich Media?

Rich media ads are interactive units including images, video, animations and require user interaction.

Addictive Mobility serves some of the most advanced Rich Media creative on mobile. We use the latest web technologies to leverage GPS and accelerometer data as well as any of the newest API's that become available to developers.

We routinely build interactive store locators, games, carousels and all sorts of engaging and fun units across all mobile devices that push the boundaries of what has previously been done on mobile.

...So What?

Rich Media ads provide the highest level of user engagement as well as brand interaction.

Not only will potential customers see your ad, they will be able to interact with it, play with it, share it on their social media and further spread the word.

The act of engaging helps the user retain branding much more than passively viewing a static unit. Rich media creative can also be used to further leverage other parts of an ad campaign ie. helping push users to tweet a certain hash tag.

About Us

We believe the goal of each brand is to be fondly remembered. We deliver on this goal by finding the right customer, engaging the customer and then providing deep insights for the Brand of that customers experience on Mobile.- Naveed Ahmad, CEO

Who Are We:

Addictive Mobility today is truly an international mobile advertising solutions platform. We have a presence in Canada, United States and the Middle East.

Our Belief:

We believe that a message should be delivered in a simple manner.

How do we deliver this message:

Addictive continues to develop leading Mobile Ad-Tech solutions that focuses on understanding the customer, engaging the customer and then providing the deep insights of that customer experience.

Our Story:

Like most startups, this company was inspired by the deep passion to serve our partners. founded in 2008 by a young entrepreneur Nussar Ahmad and his team, the company persistently sought new mediums by which brands could successfully engage their audience. In 2010 Addictive Tech Corp transformed into Addictive Mobility, one of Canada’s first pure Mobile Ad-Tech Platforms. Today, with the support of our globally recognized agency partners, we serve over 250 of the top Fortune 500 Brands in Toronto, Montreal, New York, Chicago, Detroit, Los Angeles and Dubai.

Press Releases

Addictive Mobility Collaborates With University of Toronto to Strengthen Their Data Scientist Team

TORONTO, ONTARIO--(Marketwired - April 16, 2014) -Addictive Mobility will be collaborating with the University of Toronto's Department of Computer Science to strengthen the company's Data Scientist team, established in late 2013. Starting this May, the team will now be supported by some of the University of Toronto's top graduate students from the Computer Science Master of Science in Applied Computing program (MScAC). The students will assist in integrating state of the art algorithms to further improve the decision making process of Addictive Mobility's real-time bidding platform.

"Over the last several months, we have been in discussion with various faculty members at the university's Department of Computer Science. Professor Eugene Fiume and Professor Peter Marbach share our passion for combining academia with the private sector. Through partnerships such as this, we hope to emulate the success stories that have come out of Silicon Valley, where this type of collaboration is common," explained Naveed Ahmad, CEO of Addictive Mobility.

The University of Toronto's Department of Computer Science is ranked amongst the top worldwide with a diverse background of national and international students. Professor Eugene Fiume, Academic Director of the MScAC program explained, "The objective of the program's 8-month internship component is to allow our students an opportunity to demonstrate their past experience and new academic skills with some of the most innovative companies in Canada. What excited us about Addictive Mobility was their focus on machine learning within digital advertising. We believe this initiative will be a win-win for both our graduate students and Addictive Mobility."

Machine learning and data analytics are two key areas of focus for Addictive Mobility. Naveed concluded, "As competition grows in mobile advertising, creating a differentiation becomes increasingly important. We believe that with the addition of these young scientists to our team, we will bring a fresh perspective to our work, and continue to offer our clients the unparalleled best mobile advertising experience available today."

About Addictive Mobility

Addictive Mobility was founded in 2009 as a "mobile first" advertising technology platform. Addictive Mobility serves over 250 of the Fortune 500 brands including McDonald's, Pepsi, AT&T, and Time Warner. Addictive Mobility has its presence in Canada, United States and the Middle East.

 
Addictive Mobility and IAB Canada to Host Strategic Forum for Agencies and Brands Focusing on Mobile First Advertising

TORONTO, ONTARIO--(Marketwired - March 25, 2014) -Addictive Mobility, in partnership with IAB Canada, is presenting the inaugural Mobile First Strategy Forum in Toronto on Wednesday, April 23rd 2014. The Mobile First Strategy Forum was conceived as an exclusive thought leadership forum for CMOs, senior managers from leading agencies and other industry leaders to learn about and discuss strategies on how to best position advertising for a mobile first world.

"We felt it was the right time to hold this event. It aligns with our ongoing commitment to provide our partners with the tools to successfully position themselves in the mobile first world we now live in. We are very excited to have IAB participate with us as we both share a common goal to ensure that Canadian Brands and Advertisers continue to be on the cutting edge of Digital Advertising," explained Naveed Ahmad, CEO of Addictive Mobility.

The conference will consist of a number of different sessions and will include speakers and panelists from Comscore and eMarketer among others. One panel discussion will feature the challenges faced by agencies that are transitioning brands into today's mobile first world. This agency panel will be structured like a fireside chat with some of Canada's thought leaders in the mobile advertising such as Shane Cameron, Managing Director -OMD, and Peter Vaz, VP -MacLaren McCann and Raymond Reid - Managing Director - Neo@Ogilvy.

"When Addictive Mobility presented the idea for the Mobile First Strategy Forum, we immediately thought the timing was right. Mobile traffic has grown to over 20% of the inventory and we need to start the discussion that location is important. It means thinking about targeting, ad formats, creative and analytics. We are happy to partner with and support our member's initiatives as we address major issues in the market," explained Chris Williams President of IAB Canada.

About Addictive Mobility

Addictive Mobility was founded in 2009 as a "mobile first" advertising technology platform. Addictive Mobility serves over 250 of the Fortune 500 brands including McDonald's, Pepsi, AT&T, and Time Warner. Addictive Mobility has its presence in Canada, United States and the Middle East.

 
Addictive Mobility Launches In-App Video Ad Formats to Further Strengthen Mobile Video Offering

TORONTO, ONTARIO--(Marketwired - March 10, 2014) -Addictive Mobility successfully launched its own in-app video ad format with a recent Netflix campaign. This proprietary ad format allows both 15 and 30 second video content that can be broadcast in-stream or as an interstitial. The foray into mobile video adds to Addictive's robust mobile ad platform expanding its mobile creative offering for clients.

Naveed Ahmad, CEO of Addictive Mobility, outlined the rationale behind investing in development resources to build out Mobile Video Ad Formats. "As highlighted by our YE Insight Report: sight, sound and motion are critical elements of any mobile campaign. The ability to tell a story within a 15 to 30 second segment on a mobile device is very compelling."

By adding the video formats to its creative tool set, the company now provides its advertisers a number of "mobile-first" creative solutions across all mobile devices, from interactive rich media display to video. "We believe that our role within the mobile advertising ecosystem is to provide our clients with the most innovative technologies so that they can do what they do best - focus on storytelling and create a memorable experience for the user," explained Naveed Ahmad.

These new formats continue to build on Addictive Mobility's mobile ad technology. Addictive Mobility recently launched its own private cloud infrastructure to house its proprietary real-time bidding (RTB) and ad serving platforms. "In the last 6 months we have made significant strides to ensure we keep our position as leader in the mobile ad tech space not only within Canada, but also in the international market. We are extremely excited about the future of 'mobile-first' advertising as well as our company's prospects," concluded Naveed.

About Addictive Mobility

Addictive Mobility was founded in 2009 as a "mobile first" advertising technology platform. Addictive Mobility serves over 250 of the Fortune 500 brands including McDonald's, Pepsi, AT&T, and Time Warner. Addictive Mobility has its presence in Canada, United States and the Middle East.

 
UPDATE: Addictive Mobility Shifts to Private Cloud to Power High Capacity Mobile Advertising 500,000 Requests/Sec Demand Enabled by Cloud Dynamics' Software-Defined DatacenterMarch 3, 2014

TORONTO, ONTARIO--(Marketwired - March 3, 2014) -Cloud Dynamics, a Toronto-based pioneer in green, integrated and highly-efficient micro cloud data centers, has entered into a partnership agreement to provide enterprise-class, high performance, private Infrastructure-as-a-Service (IaaS) cloud services to Addictive Mobility, a leading Toronto-based mobile advertising solutions company.

Addictive Mobility provides real-time mobile advertisement acquisition and delivery capabilities in excess of 500,000 requests per second. This requires both compute and network infrastructures to have high performance and low latency on par with a high-frequency securities trading platform.

To move to the next level of performance, reliability and scalability, Addictive Mobility has migrated from its public cloud technology provider to a Cloud partner better aligned to its current needs and future goals.

Cloud Dynamics will also provide custom support and networking capabilities to complete the enterprise-grade cloud offering.

"After several months of comprehensive internal analysis, we have decided to move from a global public cloud infrastructure data center provider and selected a Canadian partner with the same business goals and future-proof technologies," says Naveed Ahmad, CEO of Addictive Mobility. "The Canadian technology start-up environment is evolving rapidly and, in order to see a true maturation of this, we believe that our start-ups should first explore strategic partnerships within our own backyard before looking elsewhere. Obviously these partnerships have to be mutually beneficial and make both strategic and fiscal sense."

Cloud Dynamics' flagship product, the Cloud Data Center (CloudDC™), is a complete and fully automated cloud datacenter fabric that includes every component a service provider needs to deliver an efficient and trusted cloud service.

"We have the expertise in high performance platforms and this, combined with our superior local development teams, can take our customers to the next generation of the private cloud," says Vijai Karthigesu, COO of Cloud Dynamics.

About Cloud Dynamics

Founded in 2011, Cloud Dynamics is a leader in green, highly efficient, agile, distributed and inter-connected cloud data centers. Cloud Dynamics' Cloud Data Center (CloudDC™) is a complete, open standards and vendor-neutral cloud infrastructure fabric, and can be deployed in as little as eight weeks at OpEx costs about fifty percent lower than legacy systems. For more information, please visit www.CloudDynamics.com, connect via Twitter, LinkedIn and Facebook.
Contacts: Senthil Ratnasabapathy (Director, Communications): senthil@clouddynamics.com

About Addictive Mobility

Addictive Mobility was founded in 2009 as a "mobile first" advertising technology platform. Addictive Mobility serves over 250 of the Fortune 500 brands including McDonald's, Pepsi, AT&T, and Time Warner. Addictive Mobility has its presence in Canada, United States and the Middle East.

 
Addictive Mobility Holds Thought Leadership Forum for Global Agencies in DubaiFebruary 20, 2014

TORONTO, ONTARIO--(Marketwired - Feb. 20, 2014) - Addictive Mobility, a leading mobile advertising platform, held a thought leadership forum titled 'Preparing for a Mobile First future in Advertising' on Feb 7th, 2014. The exclusive event was attended by senior team members representing many of the global Ad Agencies including: MEC, OMD, MediaCom, Mindshare, Carat, Havas, Starcom and MCN.

The event focused on Naveed Ahmad, CEO of Addictive Mobility, highlighting how some of the trends and insights within North America in mobile advertising could be leveraged within Emerging Markets - in particular the Middle East and North Africa region. "Mobile Advertising is still very much considered an experimental platform in Emerging Markets. However, the Agencies in the Middle East do understand that with the region's explosive smartphone penetration and young demographic, not being adequately prepared for mobile advertising is no longer an option," explained Naveed.

The forum highlighted some of the key building blocks required for a 'Mobile First' advertising strategy. One of the highlights was the importance of developing ad creative specifically designed for a mobile first screen via both Rich Media and Video. There was discussion on how best to navigate through the current fragmentation of devices, platforms and operating system and finally how agencies should try to extract the nuggets of vital data that can be derived from the user's engagement within mobile ad execution.

"Since establishing ourselves in Dubai in Mid 2013, we have positioned ourselves as the 'thought leaders' in mobile advertising with a focus on educating our partners and clients on best practices for mobile advertising," explained Naveed. "When we entered the market, we understood that the learning and adoption rate to mobile advertising would be slow. However, we, along with our partners, RBBi, were willing to invest both the time and resources and we are now truly seeing the fruits of our labour," stressed Naveed.

One of the attendees and Agency partners for Addictive Mobility in the Middle East was Nadim Khouri, Mobile Director from OMD, and had this to say about the event. "We believe events such as this creates a platform by which ideas can be generated that will not only benefit us and the agencies but will help propel the advertising industry in general. Mobile Advertising can no longer be ignored as it is increasingly being demanded by our brands."

About Addictive Mobility

Addictive Mobility was founded in 2009 as a "mobile first" advertising technology platform. Addictive Mobility serves over 250 of the Fortune 500 brands including McDonald's, Pepsi, AT&T, and Time Warner. Addictive Mobility has its presence in Canada, United States and the Middle East.

 
Advertising Insight ReportFebruary 13, 2014

Addictive Mobility, a leading Mobile Advertising Solutions Ad Tech platform, is pleased to announce that it has released its first Year End insights report. The report is about the landscape of mobile advertising for the North America and overseas emerging markets. "We are extremely proud of this report and truly believe the content provides industry players with insights they require to adequately prepare for 2014," explains Naveed Ahmad, CEO of Addictive Mobility.

"After consulting with key Agency partners, what we have tried to accomplish with this report is something that is simple, transparent and reader friendly by summarizing the large data sets we have accumulated over the last 2 years. We have intentionally moved away from the typical Year End reports that are very heavy on text," stresses Naveed.

The report examines how Brands and Agencies are measuring mobile ad campaigns, specifically movement trending from CPM to CPC campaigns. The report also focuses on post-click attribution and driving conversions on mobile. Insights include what consumer verticals have adapted the quickest to mobile advertising and finally what creative executions convert best.

After trafficking several hundred campaigns in the North American and Emerging Markets, Addictive Mobility has a much stronger understanding of how mobile users are interacting with mobile in-app advertising. The three most prevalent findings in completing this report were 1) the mobile user is very much in control of how they interact with the brand, 2) Brands and Agencies are still trying to understand how to measure the ROI of a mobile ad campaign, and 3) Users in different parts of the world engage in Mobile Ads in a different manner.

With the recent announcement of Addictive Mobility's new CEO, an aggressive brand awareness strategy, including a revamped website and ongoing insight reports, the company is poised for both domestic and international expansion.

About Addictive Mobility

Addictive Mobility was founded in 2009 as a "mobile first" advertising technology platform. Addictive Mobility serves over 250 of the Fortune 500 brands including McDonald's, Pepsi, AT&T, and Time Warner. Addictive Mobility has its presence in Canada, United States and the Middle East.

To view Addictive Mobility's 2013 Year End Review, please visit the following link: http://media3.marketwire.com/docs/2013yer.pdf

 
Addictive Mobility announces new CEOJanuary 27, 2014

After successfully serving as the Chief Operating Officer for the last year, Addictive Mobility announces Naveed Ahmad as the company’s CEO. As COO, Naveed alongside the Senior Management Team has been responsible for maintaining Addictive's exceptional year on year growth. Since coming on board as COO in late 2012, Naveed has been primarily responsible for bringing in a culture of simple messaging to the market, tight execution on product development within a financially disciplined approach.

"Our clients have been quite clear in what they require. Each brand wants to find the right customer on the mobile device, they want to ensure the potential customer has an engaging experience and finally, the brand wants to deeply understand their ROI on the campaign. Our responsibility is to get this done. By providing them with our comprehensive Real Time Reporting Panel as well as our detailed post campaign report, we constantly hold ourselves accountable to this responsibility" explained Naveed.

2013 has been another exceptional year for Addictive. The company has not only achieved high double digit revenue growth but also increased its head count by approximately 25%. "The expansion of our team has been not only to support our growth in North America, but to also support our international expansion into the emerging markets. While North America will always be our home territory, we believe in the Blue Ocean strategy. Smartphone and tablet penetration in Emerging Markets is still seeing exponential growth with a young demographic to support the business case. Our success in Dubai has been a result of a great amount of ground work and developing key contacts in the region. By bringing the best in class practices from the North American market, we were able to add great value to our clients in the Middle East."

2014 is going to be a watershed year for Addictive Mobility with further expansion not only in North America, but continued expansion into the emerging markets. The company has already lined up new product features and strategic partnerships for early 2014. "This company has been built on the outstanding contribution of each staff member and leader, both past and present. I have been fortunate to take over the reins of a company that’s foundation were soundly built by its founders and founding employees."

About Addictive Mobility

Addictive Mobility is a mobile advertising solutions technology platform. Addictive Mobility has provided proprietary targeting solutions to its Fortune 500 clients since 2010.

ClientsGlobal brands, International Agencies, Global Reach.

AgenciesWe build partnerships with some of the largest and greatest agencies worldwide.

Partnersbuilding our foundation as one, together.

Why work at Addictive?

...Because it's awesome!

In all seriousness, here at Addictive Mobility we have an incredible team filled with immensely talented individuals.

In our fast paced work environment you will have the chance to thrive and flourish while being a part of an exciting new startup company. You will hone your skills working on exciting products to serve our clients (many of which are Fortune 500 companies) instead of being pigeon holed doing menial tasks in a large corporation.

We are located in the coolest location in Toronto, the beautiful Liberty Village, right in the heart of Canada's Tech-Hub. There's plenty of great restaurants, coffee shops and places to hang out, the entire area has an awesome vibe!

FREE FOOD! Okay, not every day but we do have free lunches every Friday. Sometimes we break out and have spontaneous table tennis matches - it can get pretty intense. You may also enjoy the Friday afternoon counter strike death matches!

If you are interested in starting a career at Addictive give us a shout at careers@addictivemobility.com

 

Available Careers

Data Scientist 3+ Years Experience - Toronto

As a Addictive Mobility Data Scientist, you will use statistical analysis and data mining techniques to optimize our mobile ad delivery. As a data scientist, you will use data­driven techniques to optimize our ad performance. You must be passionate about finding insights from gargantuan quantities of data and using quantitative analysis to answer complex questions in the mobile economy. You should have a strong background in statistics and modelling, A/B testing, machine learning, and working with large datasets.

Responsibilities:

  • Build complex statistical models that learn from and scale to terabytes of data and beyond.
  • Use MapReduce frameworks such as Hadoop and Hive, statistical software such as Matlab and R, and scripting languages like Python.
  • Write and interpret complex SQL queries for standard as well as ad hoc data mining purposes.
  • Communicate findings and make suggestions to product, engineering, and management teams.

Educational Background:

MS or PhD in Statistics, Math, Engineering, Operations Research, Computer Science, or other quantitative discipline.

Engineer 2+ Years Experience - Toronto

  • Enhancing and adding new features to existing applications
  • Translating functional requirements into conceptual and detailed design
  • Build and maintain high­performance, fault­tolerant, scalable distributed services
  • Interface and work with large volumes of data and NoSQL storage systems
  • Actively help define the roadmap for our applications
  • Work closely with the technical leads and engineers to design and develop simple products
  • Write code primarily in C++ and python that is performant, maintainable, clear, and concise
  • Work with extended engineering resources and design teams

Educational Background:

BS/MS Computer Science or similar technical field.

Software QA - Toronto

Addictive Mobility is looking for a QA Automation Engineer to join our growing team of highly talented individuals. If you have the skills as well as the motivation to work in our fast­paced startup environment, then you might be the right person for us. Reporting into our engineering organization, you will be challenged by the complexity of developing Python, iOS, and Android applications that exercise the front­end, back­end, API, analytics, campaign management, and mobile components of Addictive Mobility’s products. Be prepared to become an expert on Addictive Mobility's products.

Responsibilities:

  • Develop and maintain test automation scripts and tools to support functional, performance, and scalability testing for all aspects of the Addictive Mobility platform and SDKs, both on our web platform and from within mobile applications
  • Develop, maintain, and execute test plans and test cases
  • Develop and maintain test applications on Android and iOS platforms
  • Provide clear and detailed reports on test execution status
  • Write clear, precise bug reports and submit to our bug tracking system

Ad Ops Junior QA - Toronto

Addictive Mobility is looking for a QA Engineer to partner with project teams to ensure the flawless execution of high quality interactive and rich media experiences.

Responsibilities:

  • Develop and maintain test plans, test cases, and requirements docs
  • Work directly with Creative Lead and Account Managers to ensure the delivery of high quality experiences
  • Assist in development and implementation of QA standards and continual process improvement activities
  • Perform functionality, compatibility, UI, and performance testing for mobile web and mobile applications to identify bugs, and optimize customer experience

Canada

Canada

2 Pardee Ave. Unit #101
Toronto, ON, M6K 3H5

T (+1) 416-535-0706
F (+1) 416-535-0709


USA

USA

304 Park Avenue South
New York NY 10010

T (646) 504-8969


Dubai

Dubai

RBBIdeas
Office 1406, JBC3
Cluster Y
Jumeirah Lake Towers
Dubai, UAE

T (971) 4454-2608


Contact us here:

info@addictivemobility.com

Stalk us here: