Mobile Advertising Experts

Empowering brands to engage their mobile audiences

MAD Tech Solutions

Our end-to-end Mobile Ad-Tech and Mobile MAD-Tech solutions are designed to help marketers understand mobile data to plan, execute, and optimize programmatic advertising campaigns. From targeting, to creative development, to media buying - we know what works for your objectives; and we have the technology to execute. Full-Service and Self-Service options.

Targeting with Constellation® mDMP

Choose a targeting solution to reach the right person at the right time with the right message.

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Targeting with Constellation® mDMP

Choose between our targeting solutions.

  1. Geo Connect
    • Geo Target - At country, province, or city level.
    • Geo Fence - Draw a box around the area you want to target.
    • Point of Interest - Use our drop down or add your own to get specific.
    • Roof Top - This new capability allows you to target a store within a mall.
  2. Audience Connect
    • Behaviour - mWeb browsing behaviour, historical locations visited, ad engagement, in-app behaviour.
    • Deomographic - Age and Gender.

Creative Development with Creative Labs®

Which ad format and creative are best fit to accomplish your objectives? Do you need to A/B test?

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Creative Development with Creative Labs®

Our team has over 14 years of combined expertise in mobile first creative development and we love to come up with a good strategy based on best practices.

Key Features

  • Moment creatives to reach audiences in contexually relevant environment (Leverages API and Device ID Data)
  • Custom creative development and strategy according to client KPI
  • First to market creative opportunities and brand engaging units (games, panorama, vertical video, VR, + more)

Media Buying with EngageFront®

Create, manage, and analyze your campaigns. You'll love our user-friendly programmatic RTB Self-Serve platform.

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Media Buying with EngageFront®

Create, manage and analyze your programmatic in-app advertising campaigns with support from the mobile advertising experts.

Key Features

  • In depth analytics and real time reporting allows for true campaign and budget optimization
  • Largest scale of users in Canada, which can be used with our Custom Point-of-Interest targeting allowing clients to precisely focus on audiences that matter
  • EASY to use UI to save time and resources
  • 100% Transparency into app lists and app categories
  • Integration with third party DMP’s (IBM UBX, Adobe) allowing for audience enhancement

MAD-Tech: Import Data

MAD Tech is the confluence of advertising technology (e.g. DSP) and marketing technology (e.g. CRM systems).

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MAD-Tech: Import Data

In the pursuit of the purest form of customer data, brands require an integrated network of mar-tech and ad-tech partners who can bridge the gap on consumer data to target a qualified audience and improve ROI. The EngageFront platform is built to integrate with brand CRM systems such as IBM Marketing Cloud and Adobe Audience Manager. Import audience segments (Device ID's) to reach a deterministic audience.

MAD-Tech: Build Audiences

After running a campaign with your first party data, our mDMP Constellation can find look-a-likes to enrich your audience segments.

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MAD-Tech: Build Audiences

After running a campaign with your first party data, our mDMP Constellation can find look-a-likes and enrich your audience segments. Our platform can give you new insights – Which locations did your audience visit? What other apps do they have on their device? These insights will inform your long-term mobile advertising strategy.

Reporting and Attribution

The best way to improve your mobile strategy is to measure and iterate; that's why we provide our clients with in-depth reports.

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Reporting and Attribution

The best way to improve your mobile strategy is to measure and iterate; that's why we provide our clients with in-depth reports. As a client you’ll receive:

 
  • Post Campaign Reports
  • H1, H2, and Year End Reports
  • Mobile Attribution Reports
  • 24/7 access to our real-time analytics dashboard

"To achieve success, and measure ROAS (return on ad spend), we need to work together to close the gap between channels. Data will be the connective tissue. At Addictive, we believe this data comes from the mobile device. This is the heart of your Omni-channel, and our team is dedicated to making your first, second, and third party data actionable."

Naveed Ahmad CEO at Addictive Mobility

Get in touch with the experts


Vancouver

1199 West Hastings St., Suite 800
Vancouver, BC, V6E 3T5
(+1) 604 629 8987


TORONTO | HQ

72 Fraser Avenue Suite 201
Toronto, ON, M6K 3J7
(+1) 888 519 2301


Dubai

Gold Tower (Au Tower) - Jumeirah Lake Towers
Dubai, UAE
(+971) 4 458 6778