TORONTO, ONTARIO--(Marketwired - April 16, 2014) -Addictive Mobility will be collaborating with the University of Toronto's Department of Computer Science to strengthen the company's Data Scientist team, established in late 2013. Starting this May, the team will now be supported by some of the University of Toronto's top graduate students from the Computer Science Master of Science in Applied Computing program (MScAC). The students will assist in integrating state of the art algorithms to further improve the decision making process of Addictive Mobility's real-time bidding platform.
"Over the last several months, we have been in discussion with various faculty members at the university's Department of Computer Science. Professor Eugene Fiume and Professor Peter Marbach share our passion for combining academia with the private sector. Through partnerships such as this, we hope to emulate the success stories that have come out of Silicon Valley, where this type of collaboration is common," explained Naveed Ahmad, CEO of Addictive Mobility.
The University of Toronto's Department of Computer Science is ranked amongst the top worldwide with a diverse background of national and international students. Professor Eugene Fiume, Academic Director of the MScAC program explained, "The objective of the program's 8-month internship component is to allow our students an opportunity to demonstrate their past experience and new academic skills with some of the most innovative companies in Canada. What excited us about Addictive Mobility was their focus on machine learning within digital advertising. We believe this initiative will be a win-win for both our graduate students and Addictive Mobility."
Machine learning and data analytics are two key areas of focus for Addictive Mobility. Naveed concluded, "As competition grows in mobile advertising, creating a differentiation becomes increasingly important. We believe that with the addition of these young scientists to our team, we will bring a fresh perspective to our work, and continue to offer our clients the unparalleled best mobile advertising experience available today."
About Addictive Mobility
Addictive Mobility was founded in 2009 as a "mobile first" advertising technology platform. Addictive Mobility serves over 250 of the Fortune 500 brands including McDonald's, Pepsi, AT&T, and Time Warner. Addictive Mobility has its presence in Canada, United States and the Middle East.