Welcome to Addictive Mobility

We are Mobile Advertising

Transitioning Brands into a ”Mobile First“ creative execution

Mobile advertising has a distinct advantage over traditional methods of advertising: it allows you to engage and interact with your customer. Every interaction with a mobile device generates user data - data that we analyze to provide you with valuable insights about your campaign and customers. We can tell you if your brand ad works better with a black, blue, or red background colour. We can tell you if it works better when it appears at the top, bottom, or middle of the screen. Mobile brand advertising gives you unprecedented information that you can act on to improve the ROI of your campaign.

Pushing the boundaries of mobile technology

We design some of the most advanced mobile video ad units, mobile display and rich media creative in the world. These images, video, and animations require user interaction. Not only will potential customers see your ad, they will be able to interact with it, play with it, share it on their social media and further spread the word.

We Build:

  • Interactive store locators
  • Games
  • Product Carousels
  • Interstitial Video and Expandable Video Ad Units
  • Native Calendar Sync
  • Photo Gallery Syncing: coupons, posters, etc.
  • Native Ads

Any rich media that is fun and engaging

World Class Technology Infrastructure

At our heart, we are a technology company that focuses on building innovative ad-tech solutions that provide direct impact for our clients:

Optimization

Analyze 80+ variables per impression query via our cloud based Ad Server and RTB platform

Execution

Handle over 500,000 + QPS of non-uniform traffic flow while ensuring seamless content delivery

Performance

Incorporate proprietary algorithms with real time data to provide superior performance

Insights

Build comprehensive custom reports based on client’s KPIs both during and post campaign

The Hub of Mobile Data

Every interaction with a mobile device generates unprecedented amount of data. Our Data Science team filter through the Terabytes of mobile data, sequence this raw data to be incorporated into our proprietary algorithms and finally deliver to you optimal campaign performance and analytics.

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Real decisions. In real time.

Our real time bidding platform and ad server technologies help us secure the best ad space, at the right times of the day in the right location.

By directly integrating with the most recognized Supply Side Platforms, we have access to 100++ MM unique users at one time.

Mobile Rich Media

  • Mopub
  • Nexage
  • Smaato
  • Rubicon
  • AppNexus
  • Pubmatic
  • Google
  • OMAX

Mobile Video

  • Mopub
  • LiveRail
  • Google
  • SpotXchange

Targeting Capabilites

At our heart, we are a technology company that focuses on building innovative ad-tech solutions that provide direct impact for our clients:

Proprietary Algorithms

Demographic Targeting

Geo-Retargeting

Audience Profiling

You Want To Know…

How many people have engaged your ad. For how long they engaged. where they are located. If they shared the ad with anyone.

Proprietary Algorithms

During the post-click phase of any campaign, mobile devices are able to gather an incredible amount of user data. Our Data Science team are successfully able to sift through terabytes of data to produce key insights you can use to help make smarter decisions faster and execute on those decisions immediately.

You Want To Know…

How old your clients are. Whether they are male or female. Where they live.

Demographic Targeting

Ads are much more effective when you can send a mobile brand experience based on demographics. For example, you may have good reasons to want to send a specific brand experience to only men in the Southern United States between the ages of 18-45 during the Superbowl. Once you know who you want to reach, when and why, demographic targeting can help you get there.

During the t-click phase of any campaign, mobile devices are able to gather an incredible amount of user data. Our Data Science team are successfully able to sift through terabytes of data to produce key insights you can use to help make smarter decisions faster and execute on those decisions immediately.

You Want To Know…

Where your customers are and where they've been.

Geo-Retargeting

By identifying user locations, past and present, we can establish patterns that help us make behavioural inferences and better understand the user.

With Geo-retargeting we can even send helpful suggestions to the user for redirecting them to a client location. For example, it may be close to lunch time and we might have data that suggests a user is around the corner from your eating establishment. You can send an ad to that user suggesting they go grab a bite!

You Want To Know…

Your customers profile by how they interact with their mobile devices.

Audience Profiling

The more you know about your customers, the better armed you will be to create ads with which they will want to engage with. In targeting 'beyond the cookie', we create behavioural user profiles based on their interactions within native mobile applications.

Addictive Mobility is mobile brand advertising

Over the past several years, we have successfully transitioned both global Brands and Agencies into a Mobile First world. As a pure Mobile Ad Tech proposition, we have focused on building a platform that can not only deliver Brand Engagement, Brand Lift and Brand Awareness for its clients, but also provide the deep Insights required by our clients in a transparent manner.

With the exponential growth of mobile globally, we have positioned ourselves as a global Ad Tech start- up that today serves many of the Fortune 500 Brands. With our Head Offices in Toronto Canada, we expanded our offering to: Vancouver, Dubai and most recently London, UK.

Our Story:

2010 - Addictive Mobility was established by its founder, Nussar Ahmad as one of Canada’s first full service pure mobile ad tech platforms to serve Brands and Agencies.

2012 – Addictive Mobility launched its Mobile Programmatic platform through its cloud based proprietary Ad Server and RTB platform

2013 - Addictive Mobility strengthened its position as Canada's leading mobile Demand-Side Platform by significantly augmenting its mobile in-app inventory.

2013 – Addictive Mobility established a Mobile First creative division that allow Brands to deliver their messaging in several mobile centric Ad Formats

2014 – Addictive Mobility builds its Data Science and Analytics Team to provide deeper business insights for Advertisers

2014 – Addicitve Mobility expands its footprint with expansion into Emerging Markets via Dubai, Vancouver and London, UK.

Our cutting edge mobile programmatic platform, proprietary optimization techniques and global inventory we are able to analyze millions of unique users on their mobile devices and engage them in world class creative that leave a memorable experience for each user.

You want a challenge. We want you.

Addictive Mobility is a vibrant think-tank. We surround ourselves with highly creative, independent, constructive individuals who enjoy the challenge of "building things". Each day is a new opportunity to create, a new challenge to overcome, a new table tennis match to win. Not that we're not competitive... but we do enjoy our Friday afternoon Counter-Strike death matches!

We are swiftly becoming a global force in mobile brand advertising with offices in Dubai, New York, and Vancouver. Our head office is located in the hippest areas of Toronto, the vibrant Liberty Village, right in the heart of Canada's Tech-Hub. There are plenty of great restaurants, coffee shops and places to hang out!

If you are looking to exercise your entrepreneurial spirit within your own startup environment, let's grab a coffee and have a chat. Email us at careers@addictivemobility.com

Clients

Global brands, international agencies, global reach. The mobile world has no boundaries and neither do our clients.

Agencies

We believe in being judged by the company we keep. That is why we only build partnerships with the largest and greatest agencies worldwide.

Partners

Globally recognized brands. A network to serve our clients. We’ve got connections – one of the most comprehensive mobile in-app inventories around the world, to be exact. Our real time bidding platform integrates with leading Supply-Side Platforms in the mobile market. You decide the right combination of ad exchanges and data providers to suit the needs of your mobile brand campaign.

You are results-driven. So are we.

EngageFront, our proprietary reporting console, brings together all your marketing elements in one location for you to learn, evaluate, strategize and execute your marketing plan. EngageFront lets you review your campaign statuses and provides details such as the number of people who have interacted with your ad, how long they have engaged with your ad and whether or not they forwarded the ad on to anyone else using a form of social media like Twitter or Facebook.

EngageFront presents this data intelligence to you in a way that is easy to understand and easy to manipulate for custom reports. Get insights instantly. Make decisions and act on them immediately at any point throughout the life of your campaign.

  1. Develop customized campaign reports
  2. Make ad adjustments throughout the life of your campaign
  3. Report ROI in real time

Campaign Summary

Reporting by Day - Reporting by Hour - Reporting by Device - CTR/CPC/CPM - Post Click Engagement


Geo Analysis

Location based analtyics - Geo Retargeting tools - Geo Heat Map of Interactions


Post Click Report

Unique user interaction - Average time spent - Video views - Demographic breakdown - Ad Unit interaction


Campaign Summery

Once your campaign has concluded, this single page report has everything you need to know about your campaign's performance and provides key learnings upon which to base future campaign planning.

How Do I Find My Device ID?
Apple Devices

If you are using an Apple mobile device, the following iOS app will help locate your IDFA: https://itunes.apple.com/us/app/the-identifiers/id564618183

Android Devices

If you are using an Android device, To locate Android ID, you must install the "Device ID" app from Google Play. To download, click here.

Other Devices

If you are using a device that is not on an Apple or Android operating system, we are not able to instruct you on how to find your Device ID at this time. Please check back with us, as we are continually working on enhancing tools for user choice.

Addictive Mobility is committed to protecting consumer privacy and to clearly informing users about the collection and use of information when using our services. As a result, we have put together this Privacy Policy to explain how we collect and use certain information. This Privacy Policy applies to Addictive Mobility ́s mobile advertising products and services (our “Service”), as well as our company website located at www.addictivemobility.com.

Website Data Collection

Addictive Mobility is the sole owner of the information collected on our Websites. The information may consist of both Personally Identifiable Information (“PII”) and Non-Personally Identifiable Information (“Non-PII”), and is collected in order to conduct business with current and prospective business clients. We do not sell or rent data collected via our Websites to other parties, but we may provide it to third-parties as necessary to conduct our business operations and for the performance of our Services with our customers. Addictive Mobility collects this data and uses it to provide requested information to prospective clients, to establish self-service advertiser and publisher accounts, and otherwise as necessary to conduct our business.

Our Websites may contain links to other websites, such as sites providing news coverage of the company, to partner sites for case studies, and to industry association sites of which Addictive Mobility is a member. Addictive Mobility is not responsible for the privacy practices of these third-party websites.

Our Business

Addictive Mobility is a mobile advertising company. We use our proprietary technology to offer mobile advertising solutions to our clients, which includes working with advertisers to deliver their advertising campaigns across mobile publishers and applications (“apps”) developers (our “Platform”).

Data Collected on our Platform

Addictive Mobility collects data from across its Platform. This data, which may include anonymous identifiers associated with your mobile device, does not identify you personally, and may come from such sources like your mobile web browser, or the apps that you use. We use this Non-PII along with our technology to perform a variety of tasks, such as limiting the number of times a specific advertisement is presented to the same mobile device (frequency capping), providing an advertisement to only certain types of mobile devices, or providing a report to a client on the number of its advertisements that were clicked. We may share this Non-PII with clients, vendors, and other companies that we conduct business with. We may also use some of this data to provide interest-based advertising, as discussed more fully below.

Interest-Based Advetising and Opt-Out

Addictive Mobility works with its clients to provide ads that are likely to be more interesting and more relevant to mobile device users. One way we do this is by using our technology, along with Non-PII related to your mobile device that is gathered across different sources. Examples of this data, which does not identify you personally (Non-PII), may include things like mobile websites you have visited or mobile apps that you use, preferences that you may have provided to your app provider or to Addictive Mobility (as in a survey), or location information. Most web browsers allow you to see what cookies you already have stored. Addictive Mobility does not utilize cookies.

Third-Party Websites

We may provide ads that link to third-party sites, third-party apps or other third-party content (“Third-Party Content”). This Privacy Policy does not extend to Third-Party Content, or any services offered on Third-Party Content.

Data Collection on Behalf of Third-Parties

We may, on behalf of our clients, collect information from end users. This may occur, for example, if someone submits information in response to an ad that we provide on behalf of an advertising client. Such information may consist of PII, non-PII, or both. In such situations, we collect the information and provide it to our client, and it will be subject to such client’s privacy practices.

Security

Addictive Mobility takes steps to protect the security of information that we collect. To that end, we have designed and deployed hardware, software, and networking solutions in an effort to reasonably secure and protect access to our systems and data.

Legal Disclaimer

We may need to disclose information, including PII, when in our good-faith judgment we are required to do so by law, or when such action is necessary to comply with a current judicial proceeding, a court order or legal process. We may also transfer all or some of the data discussed in this policy, in connection with a corporate merger, acquisition, sale of assets, bankruptcy, or other corporate change.

Changes to Privacy Policy

Addictive Mobility is committed to continually examining and reviewing its privacy practices, and may make changes to its Privacy Policy. In the event that any changes that we believe are material are made to the company ́s privacy practices, we will post a revised Privacy Policy on this website.

Hosting

The Services are hosted in Canada. If you access our website or the Services from any jurisdiction with laws or regulations governing personal data collection, use, and disclosure that differ from the laws of Canada, please be advised that through your continued use of the Services, you are transferring your Personal Information to Canada and you consent to that transfer. Additionally, you understand that your Personal Information may be processed in countries (including the United States) where laws regarding processing Personal Information may be less stringent than in your country.

Governing Law and Dispute Resolution

This Privacy Policy, and all related matters are governed solely by the laws of Ontario, Canada and applicable federal laws of Canada, excluding any rules of private international law or the conflict of laws which would lead to the application of any laws. To the extent legally permitted, any claim or cause of action you may have arising from, connected with, or relating to this Privacy Policy or our handling of your Personal information, or any related matters must be commenced within six (6) months, after the claim or cause of action arises, after which time the claim or cause of action is forever barred, regardless of any statute or law to the contrary.

Opt-Out

To Opt Out click here.

How to Contact Us

If you have any questions or concerns about our privacy policy, please feel free to contact us at:

Privacy Officer
Addictive Mobility
2 Pardee Avenue, Suite 101
Toronto, ON
M5K 3H5
privacy@addictivemobility.com

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