Mobile Advertising Experts
Empowering brands to engage their mobile audiences
MAD Tech Solutions
Our end-to-end Mobile Ad-Tech and Mobile MAD-Tech solutions are designed to help marketers understand mobile data to plan, execute, and optimize programmatic advertising campaigns. From targeting, to creative development, to media buying - we know what works for your objectives; and we have the technology to execute. Full-Service and Self-Service options.
Targeting with Constellation® mDMP
Choose a targeting solution to reach the right person at the right time with the right message.
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Targeting with Constellation® mDMP
Our mobile data management platform, Constellation®, is the heart of our business. Everyday, we process and analyze over 5 terabytes of mobile data to identify and create audience segments for accurate and precise ad targeting.
- Audience Connect – Target based on behavior
- mWeb browsing behavior, historical locations visited, historical ad engagement
- Geo Connect – Target based on location
- Ability to target specific stores and retail locations as well as scale up to city, province, or country level.
We pride ourselves with our constant evolving technology, and continue to expand our capabilities and solution offerings to maximize opportunity and optimization for campaign performances.
Creative Development with Creative Labs
Which ad format and creative are best fit to accomplish your objectives? Do you need to A/B test?
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Creative Development with Creative Labs
Our team has over 14 years of combined expertise in mobile first creative development. Far too frequently we come across brands re-purposing desktop creative for mobile - but that doesn't always provide the best results. Mobile devices have different size screens with different capabilities. Work with us to build mobile first creative.
Media Buying with EngageFront®
Create, manage, and analyze your campaigns. You'll love our user-friendly programmatic RTB Self-Serve platform.
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Media Buying with EngageFront®
Create, manage and analyze your programmatic in-app advertising campaigns with support from the mobile advertising experts.
Key Features
- In depth analytics and real time reporting allows for true campaign and budget optimization
- Largest scale of users in Canada, which can be used with our Custom Point-of-Interest targeting allowing clients to precisely focus on audiences that matter
- EASY to use UI to save time and resources
- 100% Transparency into app lists and app categories
- Integration with third party DMP’s (IBM UBX, Adobe) allowing for audience enhancement
MAD-Tech: Import Data
MAD Tech is the confluence of advertising technology (e.g. DSP) and marketing technology (e.g. CRM systems).
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MAD-Tech: Import Data
Our mission is to provide clients with the right tools and knowledge to execute mobile advertising campaigns. For the first time, silos between stakeholders are being broken down by marketers who share a common goal: To build identity solutions for brands. As a result, we’ve made it easy to integrate our DSP, EngageFront®, into marketing cloud technologies. This allows marketers to import segmented audiences into our platform for precise targeting. IBM-UBX is our most recent MAD tech integration.
MAD-Tech: Build Audiences
After running a campaign with your first party data, our mDMP Constellation can find look-a-likes to enrich your audience segments.
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MAD-Tech: Build Audiences
Running a targeted campaign with deterministic data allows marketers to reach their audience with precision. For example, a bank has mobile device IDs stored in their marketing cloud (through information collected via brand app). The bank is able to identify which device IDs belong to 18 year olds, and which device IDs belong to 35 year olds. This accurate data allows a digital marketer to strategically separate these audience segments to serve the younger demographic ads about savings accounts, and serve the older demographic ads about mortgages. This, however, is only the beginning.
Our mDMP, Constellation®, is constantly tracking your audience and our algorithms are processing their behaviors; enabling us to enrich qualified audience segments by interest and intent. Through experimentation, our mDMP will learn:
- Which ad formats have the highest performance among your audience.
- What locations your audience visited throughout his/her day.
- What other apps this user has on his/her mobile device.
This valuable consumer data is fed back into the marketing cloud.
Reporting and Attribution
The best way to improve your mobile strategy is to measure and iterate; that's why we provide our clients with in-depth reports.
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Reporting and Attribution
The most effective way to build a mobile audience is to test, measure, and iterate. It is crucial that digital marketers should not assume that their audience behaves the same on mobile as on desktop. As experts in the field, we take pride in providing our clients with in-depth reports and insights to make strides in their strategy and build audiences.
Key Features
- Post Campaign Reports
- H1, H2, and Year End Reports
- Mobile Attribution Reports
- 24/7 access to our real-time analytics dashboard
"To achieve success, and measure ROAS (return on ad spend), we need to work together to close the gap between channels. Data will be the connective tissue. At Addictive, we believe this data comes from the mobile device. This is the heart of your Omni-channel, and our team is dedicated to making your first, second, and third party data actionable."
Naveed Ahmad CEO at Addictive Mobility