Monthly Archives: April 2010

Game changer: Apple’s iAd mobile advertising platform

Apple’s launch of the in-app iAd framework would no doubt be a game changer for the mobile advertising industry. In its inspired attempt at merging TV-style ad experiences with the interactivity of the web, Apple has set the bar very … Continue reading

Posted in blog | Leave a comment

iPad: The New Mobile Marketing Channel

The iPad from Apple is more than just a grown up iPod Touch. Instead, the device masquerades as a replacement for the conventional netbook and desktop, with all the subtleties we’ve come to love from the mobile environment. The bigger … Continue reading

Posted in blog | Leave a comment