Monthly Archives: April 2010
Game changer: Apple’s iAd mobile advertising platform
Apple’s launch of the in-app iAd framework would no doubt be a game changer for the mobile advertising industry. In its inspired attempt at merging TV-style ad experiences with the interactivity of the web, Apple has set the bar very … Continue reading
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iPad: The New Mobile Marketing Channel
The iPad from Apple is more than just a grown up iPod Touch. Instead, the device masquerades as a replacement for the conventional netbook and desktop, with all the subtleties we’ve come to love from the mobile environment. The bigger … Continue reading
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