Addictive Mobility will showcase its AMO adSocial technology in exhibits hosted by MaRS Discovery District and IAB Canada. Visitors to either space will get the opportunity to learn more about mobile social targeting and Addictive Mobility’s success in the mobile advertising space. Already established as a social targeting leader in Canada, Addictive Mobility is poised to do the same as it breaks into the American market.

“We are proud to be associated with the first Dx3 trade show as we too aim to be pioneers, specifically in mobile social targeting,” says Nussar Ahmad, Addictive Mobility CEO. “Dx3 is the perfect opportunity for us to show the strength of our AMO adSocial technology to the biggest names in Canada’s digital industry. We look forward to speaking to other leaders to share ideas and gain new insight.”

Although the Canadian digital market is well served by conferences, there is no major forum that will bring the industry together quite like Dx3 Canada. The trade show serves three major aspects of the digital ecosystem: advertising, marketing and retail. Dx3 Canada comes at the perfect time with rapid growth in mobile. According to IAB Canada, mobile advertising revenue grew 93% above 2009 totals to over $52 million in 2010. In 2011, it was forecasted to grow to $82 million.

Dx3 Canada runs from January 25th to 26th at the Metro Toronto Convention Centre. Access to the Dx3 Canada Expo floor is free with pre-registration. For more information, please visit: http://www.dx3canada.com/.

Addictive Mobility will make use of Celtra’s AdCreator, the industry’s most widely used self-service rich media ad creation platform. It will allow the social ad network to create, edit, distribute and measure rich media ads on a variety of platforms and devices. AdCreator is an industry favorite due to its relative ease of use and speed, as well as its advanced capabilities. These benefits make AdCreator the perfect
choice for Addictive Mobility, as the Toronto-based company becomes a well-known leader in mobile social targeting.

“Our partnership with Celtra comes at the perfect time as it allows us to focus solely on our social targeting efforts,” says Nussar Ahmad, Addictive Mobility CEO. “Celtra’s AdCreator will allow us to use social context and transition into rich media creative.”

Addictive Mobility’s AMO adSocial Network technology provides optimized social targeting by tracking conversations on social media applications. The partnership of rich media with accurate social targeting translates into cost-effective and engaging campaigns for advertisers and consumers alike. Celtrapowered campaigns will be highly optimized to reflect the real-time conversations that are happening
on social media.

“We are very excited about extending the reach of Celtra rich media ad formats to Addictive Mobility’s social ad network,” said Mihael Mikek, CEO of Celtra. “The combination of AdCreator’s extensive features along with our deep integrations into the leading social media platforms provide our clients with the most advanced capabilities for social media advertising. Advertisers can integrate live Twitter feeds, Foursquare locations or Facebook sharing directly into their ads, connecting mobile consumers with the brand’s community and encouraging conversation around the ad or product.”

Addictive Mobility recently launched a campaign with AdCreator for spirits brand, Coors Light, which can be viewed at http://bit.ly/tPYgV5. Expect more Celtra and Addictive Mobility collaborations in 2012.

TORONTO (Oct. 18, 2011) – Addictive Mobility, a leader in mobile social advertising, announced today that its white paper, “The Rise of Mobile Social Targeting” is available for download.

As audiences continue to make the jump to smartphones and tablets, the number of users accessing social media on a mobile application or browser continues to rise. There has never been a better opportunity for brands and advertisers to immediately understand consumer intent and deliver the appropriate message to the correct audience. Having the technology to effectively reach this audience is crucial for mobile advertising.

“Traditionally, behavioural targeting technologies have been tasked with analysing user behaviour to derive intent, and secondly interpret the hypothesized intent for semantics. This process of machine inference is less than perfect and even companies such as Facebook have publicly acknowledged the challenges with this approach,” said Dilshan Kathriarachchi, Addictive Mobility’s CTO. “Our technology interprets a social data set rich with user described intent, allowing us to focus all our effort and energy at tackling the semantic question for mobile advertising that address real-world problems for end-users and advertisers alike.”

“The Rise of Mobile Social Targeting” explains the benefits of this social data to advertisers and marketers. Social targeting uses social data to build real time and highly customized audiences at scale. The information that is gathered is far more relevant to advertisers who can use that information to target their products to the most appropriate audiences. “We are excited to publish a white paper that will shed light on misconceptions and offer the advertising industry some direction on how to leverage the massive opportunity that social data represents,” says Nussar Ahmad, Addictive Mobility CEO.

Topics covered in this white paper are:
• What is social targeting and why is it the ideal way to reach your audience?
• The enormous potential mobile social targeting represents for digital advertising.
• How to engage with your target audience through the use of mobile social targeting.
• Case studies that showcase Addictive Mobility’s work in the mobile social arena.

If you would like to download a copy of the white paper, please visit: http://addictivemobility.com/index.php/white-paper/

TORONTO (September 13th, 2011)—Addictive Mobility is pleased to announce a new partnership with Mocean Mobile, a premium ad-serving platform and Poynt Corporation, a leading publisher in the location-based mobile search space and currently the number one recommended app for smart phones. Addictive Mobility will integrate with Mocean Mobile’s Mediation platform. The partnership allows Addictive Mobility to connect with many of Mocean Mobile’s publishers, the first and foremost being Poynt, whose mobile app boasts over 10 million users worldwide.

Mocean Mobile is a proven ad-serving solution built specifically for mobile devices including smart phones, tablets and netbooks. Its real time analytics and reporting is the perfect complement to Addictive Mobility’s AMO Social Adserving network. Mocean Mobile offers enhanced targeting based on keyword recognition, mobile carrier, mobile device, and user location. Mocean Mobile’s geo-spatial targeting capabilities are so refined that it can target users with city block accuracy.

Poynt is an all-in-one local search tool that connects users with nearby businesses, retailers and events. Poynt offers Addictive Mobility mass audience reach and campaigns that deliver click-through rates ten times the industry average. Combining Poynt’s already high conversion metrics with Addictive Mobility’s social-targeting capabilities will increase the scale of Addictive Mobility’s mobile adserving operations in North America. It will also ensure that Addictive Mobility continues to run the most engaging ad campaigns for the most relevant audiences.

“Our work with Poynt illustrates our vast scope, as it is a unique property.” says Nussar Ahmad, Addictive Mobility CEO. “It introduces new offerings such as geo-fencing and reinforces Addictive Mobility’s commitment to social targeting.”

Poynt is available on BlackBerry smartphones, iPhone and iPad, iPod Touch, Android, Windows Phone 7 and Nokia devices in Canada, the United States, Europe and Australia.

Via: http://www.techvibes.com/blog/torontos-addictive-mobility-and-calgarys-poynt-integrate-services-with-mocean-mobile-2011-09-15

Toronto’s Addictive Mobility is making strides in mobile social targeting with its new campaign for Future Shop. In just five days, the campaign has generated 10 times the planned traffic as a result of going viral on social networks via smartphones.

The campaign revolves around a rich media game, Find the Cute Gerbil. The creative concept was spearheaded by Cossette. Users search for a gerbil in order to earn credits for a Future Shop gift card. Direct links in the game send users to the Future Shop website and Facebook page. The game is complemented by AMO technology which tracks conversations on social media outlets like Twitter via 3rd party publishing partners. Traditional advertising networks would focus on demographics or site-based activity but social targeting ensures advertisers reach the most relevant audiences.

“We’re very excited to see the early results of our Future Shop campaign,” says Nussar Ahmad, Addictive Mobility CEO. “There was a massive rise in click rates that indicates our social targeting technology, in combination with rich media displays, leads to big results.” The campaign will run until the end of August.

Addictive Mobility is an award-winning premium mobile advertising network with offices in Toronto and Los Angeles. Future Shop is Canada’s largest retailer and e-tailer of consumer electronics.

Via: http://www.techvibes.com/blog/torontos-addictive-mobility-collabs-with-future-shop-to-create-viral-campaign-2011-08-23

Warner Bros. is running a mobile and social ad campaign that drives awareness for its new film “Final Destination 5″ among movie fans that frequent social networking sites.

The campaign includes rich media banner ads appearing on Addictive Mobility’s advertising network that targets users based on their social activity instead of demographics or other targeting criteria. The campaign launched on Aug. 11 and is running for two weeks to support the release of the film, which opens on Aug. 12.

“People who go to see movies are very social in nature,” said Nussar Ahmad, CEO of Addictive Mobility, Toronto, Canada. “They like to discuss the movie and let their friends know what the movie is like, and they typically turn to social networking sites like Twitter to convey the message.

“Movie studios can use our mobile social ad network to reach a specific audience and contextually target a conversation as it happens in real time,” he said.

Addictive Mobility’s mobile social advertising network reaches more than one-third of mobile Twitter traffic. The company has an office in Los Angeles.

The campaign for Final Destination 5 uses Addictive Mobility’s AMO Social adNetwork technology that tracks conversations on social media outlets via partners such as UberMedia and Handmark.

The rich media ad for the film is being placed in Twitter conversations that might include comments such as “What’s a good movie to go to tonight?” or “I heard FD5 is really good. Has anyone seen the trailer?”

The ads are targeted to reach American iPhone users.

Users who click on the ad are connected directly to a mobile landing page.

Once on the page, they can watch the trailer and find a theater.

Warner Bros. hopes to engage with a high value, tech savvy audience via the ads and drive traffic to the landing page.

“The goal is to get a higher CTR, and prove that social users of mobile apps are more engaging in general – they watch the trailer, they interact with the ad more, thus they are the ideal for advertisers,” Mr. Ahmad said.

Addictive Mobility can also track statistics for mobile social users such as the carrier and phone they are using, where they are and information about whether or not they watched entire movie trailers.

“Addictive uses a proprietary algorithm that is able to make millions of decisions within milliseconds, which allows us to directly target and find new customers for the brand, serve impressions to influencers, build a rank score, index users, set parameters of targeting to allow wide base of scalability, and provides the opportunity to scale up a campaign,” Mr. Ahmad said.

Via: http://www.mobilemarketer.com/cms/news/advertising/10687.html

Now, Addictive wants to take the next step and help other Canadian application developers cash in on the millions of dollars marketers are looking to spend to reach out to smartphone users, by creating its own mobile advertising network — the AMO Ad Network — designed to use social media tools in an effort to deliver better and more relevant ads to users.

New digital media techniques and technologies present powerful ways to connect companies, agencies and online marketers with the growing global market that is social community-based, described company founder and CEO Nussar Ahmad.

Apple’s launch of the in-app iAd framework would no doubt be a game changer for the mobile advertising industry. In its inspired attempt at merging TV-style ad experiences with the interactivity of the web, Apple has set the bar very high for a mobile advertising industry that is still in its infancy. The new ad creative demonstrated by Apple CEO Steve Jobs is in stark contrast to the standardized formats for mobile by the Interactive Advertising Bureau (IAB). Similarly, the HTML5-based ad experiences Apple featured aren’t likely to be priced using a generic CPM (Cost per Impression) measurement model that has long been the default measurement mechanism inherited from the web. Instead, Apple is clearly on a unique path towards establishing a CPA (Cost per Action) model that is mutually beneficial for both publishers and advertisers alike.

Many industry leaders have long recognized a growing disconnect between IAB’s web-inspired advertising specifications and the inherently unique experience users expect within the mobile environment. In disassociating mobile from the generic model of the web, Apple has expanded the reach of mobile advertising to include traditional Television marketing budgets which happens to be the 800-pound gorilla even Google has yet to reach out to. Controlling the leading Smartphone platform affords Apple tremendous leverage over mobile developers and would be a disruptive force when it comes to changing existing measurement and creative standards for mobile advertising.

Without granular targeting capabilities, Apple is still only a direct competitor to established mainstream players such as AdMob and Millennial Media who offer largely blind advertising networks. Therefore despite iAd’s entry, targeted ad delivery on mobile would still elude advertisers beyond the basic device and application-based targeting. Addictive Mobility’s AMo Network on the other hand leverages the digital social-graph expanding into the domain of mobile applications through services such as Facebook© Connect and Twitter™, to analyze the behavioral characteristics of individuals and provide contextually relevant advertising.

Utilizing the flexible technology foundation of our AMo Network, we are able to embrace emerging measurement standards such as CPA and explore exciting new ad unit and strategies. With the core of most our products consisting of next-generation HTML5 technologies enables us to seamlessly transition into the high-impact interactive advertising experiences introduced on the iAd platform. The AMo Network is also able to reach beyond just the iPhone where iAd is restricted; and is capable of surgically targeting and delivering both traditional mobile banners and HTML5 rich-media advertising within a single campaign across all major Smartphone platforms.

The affluence of print media has been diminishing steadily over the past decade and with it the measurable success of print advertising. The emergence of the Apple iPad offers a unique opportunity for tradition media such as newspapers, magazines and in some cases television, to monetize premium content in a sustainable and familiar environment. This new mobile channel offers a paradigm shift for marketers and new media the convergence of Print and Mobile advertising, with Publishers and Advertisers picking the best of both worlds.

The real-time nature of news and content, has long underscored the rich quality content offered by established publications over blogs and online news outlets. Television networks have witnessed a similar shift in audience to online sources, with social media services such as YouTube becoming the preferred medium for video distribution. The iPad positions itself to give traditional media a second wind and unprecedented reach on the fast growing mobile medium.

Over the last few months our engineers and social media scientists have been busy dissecting and examining the iPad’s mobile technology and social media potential to leverage this new platform for impactful marketing campaigns. Addictive Mobility is presently in the process of accumulating mobile ad inventory on the iPad, with properties designed specifically for the platform by reaching with our network of premium publishers.

We are excited to help you and your clients discover the potential of this strange new platform and look forward to hearing you!

Dilshan Kathriarachchi,
CTO, Addictive Mobility.