Calvin Klein, one of the world’s most reputable fashion designer brands, created a buzz in the busy city of Toronto to launch their new text-friendly fragrance using mobile marketing technology powered by AddictiveMobility™.

AddictiveMobility™ has recently launched its first bilingual mobile campaign for Ninemuse recording artist Chantal Chamandy. The campaign, which is already launched in Canada, is scheduled to launch in the United States and Egypt, which will connect the singer to a quarter billion mobile subscribers.

The Pepsi-Lipton Partnership in Canada recently launched the communication on cell phones targeting teens. An October SMS message read: Brisk has new ringtones and wallpapers for Halloween costumes, party ideas and 2 send free SMS go 2 brisk.ca. ShhSnew contest coming soon B first 2 play!

Pepsi-Lipton iced tea brand Brisk has recently launched the third phase of a mobile marketing initiative that enables consumers to access free mobile content from the brand’s website and download it to their handset. Powered by AddictiveMobility™, the application offers free Brisk-branded ringtones and wallpapers to customers as an incentive to connect with the product.

After trying various marketing techniques to reach out to a responsive audience, AddictiveMobility™ experimented another method and hit the jackpot. The mobile marketing company found that the most effective way to reach its youth audience was through direct contact and going face-to-face with the target market on campus locations.

According to a new report released by the Shosteck Group, the mobile advertising industry will be worth $10 billion dollars by 2010. Shosteck points out the three advantages that mobile has over other forms of advertising: the ability to target ads by location, the ability to personalize ads to a particular user, and the ability to run time-sensitive campaigns.