The Rise of Mobile Social Targeting

The rapid growth of social media connectivity for mobile applications (and the mobile web) is opening up an unprecedented opportunity for advertisers. Having the technology to leverage this social data is critical to reaching this new audience.

As audiences continue to make the jump to smartphones and tablets, the number of users accessing social media on a mobile application or browser continues to rise. There has never been a better opportunity for brands and advertisers to immediately understand consumer intent and deliver the appropriate message to the correct audience. Having the technology to effectively reach this audience is crucial for mobile advertising.

Key Points Addressed

• What is social targeting and why is it the ideal way to reach your audience?
• The enormous potential mobile social targeting represents for digital advertising.
• How to engage with your target audience through the use of mobile social targeting.
• Case studies that showcase Addictive Mobility's work in the mobile social arena.