The rapid growth of social media connectivity for mobile applications (and the mobile web) is opening up an unprecedented opportunity for advertisers. Having the technology to leverage this social data is critical to reaching this new audience.
As audiences continue to make the jump to smartphones and tablets, the number of users accessing social media on a mobile application or browser continues to rise. There has never been a better opportunity for brands and advertisers to immediately understand consumer intent and deliver the appropriate message to the correct audience. Having the technology to effectively reach this audience is crucial for mobile advertising.