Forging canada's digital ecosystem, 2017 mobile first strategy forum
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What would it take to build a truly Canadian digital advertising ecosystem outside of American giants like, Google, Facebook and Amazon?


More importantly, why is that important? We are in the middle of a paradigm shift, moving at high gear towards fully digital and automated functionality. Major Canadian content providers, advertisers and agencies are being challenged to reinvent themselves during this time of digital disruption. Join us for the fourth annual Mobile First Strategy Forum, as we investigate how Canadian publishers, advertisers, agencies and technology companies can come together, to not only survive, but thrive during this radical evolution.


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1

08:00
Registration Opens
09:00
Introduction
by Naveed Ahmad, CEO of Addictive Mobility

2

3

09:15
The Future of Advertising Agencies
Fireside chat with Sam Sebastian of Palmorex and Craig Jennings of RBC
10:00
The Digital Transformation of ads
Panel of Canada's top brands share their strategy in this new digital ecosystem

4

5

10:30
Break
10:45
AI + The Future
How technology, from hardware to AI, is making the understanding of the purchasing journey easier to understand

6

7

11:15
Tom Goodwin
Author of Digital Darwinism and Head of Innovation at Zenith Media to deliver his keynote address
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Speakers

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Tom Goodwin

EVP, Head of Innovation
Zenith Optimedia
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Naveed Ahmad

CEO
Addictive Mobility
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Theresa Smith

Co-Founder
Nesty
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Craig Jennings

Director, Media and Agency Management
Royal Bank of Canada
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Andrew Go

Director, Ecommerce
Home Depot Canada
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Patrick Lauzon

Exec Advisor/Investor
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Sam Sebastian

CEO
Pelmorex
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Stuart Garvie

CEO
GroupM Canada
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Eva Salem

Vice President, Marketing
Canadian Tire Retail
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Paul Erickson

Partner, Interactive Experience Practice
IBM
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Connecting the dots

2016 Mobile First Strategy Forum

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